Top-of-Mind Awareness – The 3 R’s
Create Top-of-Mind Awareness with your TOMA Audience. Be the 1st brand to come to mind when a buying decision is to be made for your product or service. Here’s the formula.
Repetitive. Relevant. Remarkable.
Repetitive – Not a one-shot deal. Your poison is to be out-of-site, out-of-mind. Stay in front of your TOMA Audience.
Relevant – Share info and emotions that are valuable, smile-worthy and unique. Imagine generating a grin or a quizzical look on your TOMA Audience’s face. You’ll find the material that will make that happen.
Remarkable – That means memorable. A variety of delivery media will add to that goal.
For example, a professionally designed, monthly e-newsletter will make you stand out from the crowd and rise above the noise-level of your competitors screaming “look at me”.