E-Newsletters: Pricing & Blueprint
Keep your brand prominently and positively in front of your “Top of Mind Audience” (TOMA) with a regularly scheduled e-newsletter.
The message is not “buy today”. Deliver free value-added info
that benefits your TOMA Audience … as a reminder of the
value you bring to the relationship.
Consistency is king when creating marketing collateral. That means business cards, website and e-newsletters have a shared “look & feel”. Here’s our blueprint to ensure consistency for our monthly e-newsletter clients and maximize positive response from customers, key prospects and referral resources.
- Masthead that mirrors website to reinforce brand recognition & top of mind awareness
- Intro letter to describe objective of e-newsletter and current month main article to encourage readership
- Photo and signature of principal(s) to demonstrate professional commitment
- Single main article. Not a selling piece! Valuable info for reading audience
- “In This Issue” – prominent table of contents to make reading choices easy
- “Quick Links” to websites, articles and resources with perceived value to readership
- Customer testimonial to build credibility
- Special offers – coupons, discounts, freebies to attract demand generation
- Always post your E-Newsletters prominently on your website
We research and write it all … and deliver content that is perceived as valuable to the client’s audiences to help them grow their businesses. The objective: Position our clients as thought leaders and industry experts.
One time $295 design fee includes:
- Consultation re E-mailing messages/audiences/frequencies
- Custom design of newsletter layout
- Import mailing list to Contact Manager
- Personalization of each newsletter with recipient’s name
- Content specifically written and images chosen for your Top of Mind Audience (TOMA)
- Customization with photos and/or graphics
Constant Contact Passthrough Fees:
|1 – 500 Contacts||$20/mo.|
|501 – 2,500 Contacts||$45/mo.|
|2,501 – 5,000 Contacts||$65/mo.|
|5,001 – 10,000 Contacts||$95/mo.|