E-Newsletters:  Pricing & Blueprint

Keep your brand prominently and positively in front of your “Top of Mind Audience” (TOMA) with a regularly scheduled e-newsletter.

The message is not “buy today”. Deliver free value-added info
that benefits your TOMA Audience … as a reminder of the
value you bring to the relationship.

Consistency is king when creating marketing collateral. That means business cards, website and e-newsletters have a shared “look & feel”. Here’s our blueprint to ensure consistency for our monthly e-newsletter clients and maximize positive response from customers, key prospects and referral resources.

• Masthead that mirrors website to reinforce brand recognition & top of mind awareness
• Intro letter to describe objective of e-newsletter and current month main article to encourage readership
• Photo and signature of principal(s) to demonstrate professional commitment
• Single main article. Not a selling piece! Valuable info for reading audience
• “In This Issue” – prominent table of contents to make reading choices easy
• “Quick Links” to websites, articles and resources with perceived value to readership
• Customer testimonial to build credibility
• Special offers – coupons, discounts, freebies to attract demand generation
• Always post your E-Newsletters prominently on your website

We research and write it all … and deliver content that is perceived as valuable to the client’s audiences to help them grow their businesses. The objective: Position our clients as thought leaders and industry experts.

One time $295 design fee includes:

• Consultation re E-mailing messages/audiences/frequencies
• Custom design of newsletter layout
• Import mailing list to Contact Manager
• Personalization of each newsletter with recipient’s name
• Content specifically written and images chosen for your Top of Mind Audience (TOMA)
• Customization with photos and/or graphics

Constant Contact Passthrough Fees: