When’s the last time you ever sold anything in an elevator? OK … when’s the last time you ever heard of anyone selling anything in an elevator?
Back in March, most of us thought this pandemic would be short-lived and we’d all be back to normal … including the way we create relationships via marketing. Now, the new normal is not knowing when coronavirus will be a thing of the past.
Sure-Fire Formula for Your Branding Success Here’s a blockbuster revelation! “People make their buying decisions emotionally and justify them logically”. Yes, that means you … and me too. Your brand is the face of your company. It represents who you are, what you do and what the buyer can expect from doing business with you. […]
That Means Prep During Pandemic OK … Phase 2 is underway to the return of Virginia businesses, workers and families to “normalcy”. What remains unclear is what the new-normal will look like. What is crystal clear is the need for businesses, especially small businesses, to remain top of mind with customers, key prospects and referral […]
Dinosaur … or Rising Phoenix in This Digital Age?! The evidence is clear … direct mail marketing is making a resounding comeback after being increasingly dominated for nearly a decade by digital ad media. The reasons come down to three major consumer perception issues: Saturation. Impaired credibility. Preference for printed media. Saturation Digital advertising overload […]
With Customers, Key Prospects & Referral Partners “Awareness? We don’t need no stinkin’ awareness!” (paraphrase from the film Treasure of the Sierra Madre) CUSTOMERS Our customers know what we do and what products/services we offer. You’re sure … without any reminders? How do you know what they know? Our customers know to ask us if […]
In heavily Spanish-accented English, Francisco emotionally said, “I have to keep my people”. His “people” are the many homeowners that he, his wife and grown sons serve in their lawn care business. Francisco may not have all the facts presented in this article, but he sure knows the critical importance of customer retention. Many small/mid-size […]
Pretty much every sales or networking book, article or discussion about meeting prospects or referral sources emphasizes the need for an “elevator pitch.” The basic metaphor for the term is an elevator ride where you have less than a minute between the time the doors close and the destination floor is reached. That’s the imagined […]
Not Collecting People! This article is intended to deliver specific networking building-blocks to help you excel at attracting quality connections … rather than acquiring a mere quantity of contacts. Success at the former will significantly enhance your networking efforts toward achieving your objectives. The latter is often an exercise in “mistaking motion for progress” typically […]