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NETWORKING … CONNECTING WITH PEOPLE

 Not Collecting People! This article is intended to deliver specific networking building-blocks to help you excel at attracting quality connections … rather than acquiring a mere quantity of contacts. Success at the former will significantly enhance your networking efforts toward achieving your objectives. The latter is often an exercise in “mistaking motion for progress” typically […]

PPC AND SEO

Two Acronyms to Put Your Company Over the Top with Top of Mind Awareness There are only two reasons not to read this article: You have all the business you want, and Your sales pipeline is overflowing. OK. Best guess is you’ve chosen to read on. So how do you ensure your pipeline or sales […]

OUR FRIEND, DAVE

Of Madison + Main Fame … Among Many Other Successes David Saunders is our friend, trusted advisor and all things marketing! Dave is President & Chief Idea Officer of Madison+Main, an integrated communications agency that provides creative marketing solutions for emerging companies.  Based in Richmond, Virginia, Dave is a nationally recognized expert in branding & […]

3 STEPS TO PERSUASIVE PROPOSALS

3 Steps to Persuasive Proposals Craft your business proposals with a client-centric focus. That means a single-minded emphasis on the prospect’s needs. Success in that effort will be enhanced with a 3-step roadmap that will put you head and shoulders above the competition and truly prevail in the eyes of decision-makers. Those three steps are: […]

LEVERAGE FOR SMALL BUSINESSES

The Multiplier Effect for Growth Leverage: [lev-er-ij]  noun power or ability to act or to influence people, events, decisions, etc.; sway Enhance your “sway”! Apply some, or all, of the following levers to enhance your success. Website In this day and age, the first place someone looks to know about your business is your website. […]

PROMOTING YOUR BRAND

Networking … a Process, Not an Event Successfully Expand Your Key Contacts Network and Become Memorable to Ensure Top of Mind Awareness Remember the old life directing saying, “If you fail to plan … you plan to fail”. In this article we’ll apply that metaphor to face-to-face networking with a specific focus on developing business oriented […]

2 GUIDING PRINCIPLES FOR MARKETING SUCCESS

Supported by a Radio Station and Driven Home by a Poem Guiding Principle #1: People Make Their Buying Decisions Emotionally … and Then Justify Logically.  Yes! You too … and if truth be told …myself as well. Not sure about yourself? Just think back to the last few purchases you made. How many were made […]

PRINT MARKETING IS DEAD … OR IS IT?!

There is a rumor going around that printed marketing materials are all but tossed on the ash-heap of promotional history. The foundation for the rumor is based on two misconceptions: first that print marketing doesn’t work, and second that it does not lend itself to customization and personalization. Let’s take a closer look. To paraphrase […]

BETCHA DON’T HAVE ONE!

A Written Marketing Plan It is the rare small business that can boast of having a written marketing plan. And the reasons for no plan are strikingly similar: “Neither I, nor my team, have the time to create a marketing plan.” “Marketing costs money and I’m unsure that we can afford it.” “I know my […]

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