Help for Small Business Owners With Tiny (No!) Marketing Budget When most small business owners are asked to show their detailed marketing plan and budget … their eyes glaze over. That is not the number one priority in their daily efforts to attract, satisfy and retain customers. And yet, in the absence of brand awareness, […]
Out-of-sight … out-of-mind. I’ll never forget old whazzer name. Those are the words marketers dread … whether you are a solopreneur, small business owner or wearing the hat of the go-to marketing person for your company. Face it … we are all exceedingly busy and it’s easy to forget or misplace contact info from a […]
Sure-Fire Formula for Your Branding Success Now we can make this real complicated and academically opaque, or we can get down to the essence of branding for small businesses. The latter is the chosen route. Branding identifies a company and its products/services in a way that is both memorable and distinguishes it from the competition. […]
With Writing … Easy and It’s Free STOP! You are thinking, “I can’t write.” I’ve never written anything.” “I have no one on staff who can write.” All that may be true, but how about sharing valuable information? You do that every day with customers, prospects, referral resources and colleagues. So in this article, writing […]
The Dinosaur of the Digital Age … or Not?! Having been born and raised, plus conducted much of our professional careers in the pre-digital era (no smart-aleck remarks, please) … i.e. before websites, SEO, PPC, email, blogs and webinar invites … we wondered if the old-fashioned world of direct mail marketing is now a thing […]
Pretty much every sales or networking book, article or discussion about meeting prospects or referral sources emphasizes the need for an “elevator pitch.” The basic metaphor for the term is an elevator ride where you have less than a minute between the time the doors close and the destination floor is reached. That’s the imagined […]
So here we are in the age of digital where email, internet marketing, social media and Skype offer vehicles for personal relationship building … all from the comfort of your business, home office or Panera of your choice. Does that mean that in-person contact takes a back seat or is no longer necessary? Maybe, but […]
You’ve heard a lot about the value of driving traffic to your website and converting suspects to prospects, and prospects to customers. Obviously that is a critical objective to include in your marketing mix. A major element is to deploy effective landing pages to help guide visitors quickly to the concise information they are seeking. […]
There are only two reasons not to read this article: You have all the business you want, and Your sales pipeline is overflowing. Best guess is you’ve chosen to read on. So how do you ensure your pipeline or sales funnel is brimming with customers finding your business online? Search Engine Optimization (SEO) and Google […]
As we enter the Thanksgiving Holiday season, we want to share an article that helps us all understand the Holiday and its unique positioning in American Culture. The piece is also a great reminder that, “For all our social discord we yet remain the longest enduring society of free men governing themselves without benefit of […]