4112 E. Parham Road, Richmond, VA 23228
804-523-3430

DIRECT MAIL MARKETING

The Dinosaur of the Digital Age … or Not?! Having been born and raised, plus conducted much of our professional careers in the pre-digital era (no smart-aleck remarks, please) … i.e. before websites, SEO, PPC, email, blogs and webinar invites … we wondered if the old-fashioned world of direct mail marketing is now a thing […]

WHETHER YOU RIDE ELEVATORS, OR NOT …
DITCH THE PITCH!

Pretty much every sales or networking book, article or discussion about meeting prospects or referral sources emphasizes the need for an “elevator pitch.” The basic metaphor for the term is an elevator ride where you have less than a minute between the time the doors close and the destination floor is reached. That’s the imagined […]

THE PERFECT LANDING ON YOUR LANDING PAGE

You’ve heard a lot about the value of driving traffic to your website and converting suspects to prospects, and prospects to customers. Obviously that is a critical objective to include in your marketing mix. A major element is to deploy effective landing pages to help guide visitors quickly to the concise information they are seeking. […]

A GREAT THANKSGIVING LITERARY TRADITION

As we enter the Thanksgiving Holiday season, we want to share an article that helps us all understand the Holiday and its unique positioning in American Culture. The piece is also a great reminder that, “For all our social discord we yet remain the longest enduring society of free men governing themselves without benefit of […]

BE UNIQUE … BE TOP OF MIND

Holiday Remembrances That Set You Apart From the Crowd The traditional monthly Holidays remain reliably popular as themes to send messages to customers, key prospects and referral resources. The objective, of course, is to stay visible, memorable and to appear at the top of the vendors list when a buying decision is to be made […]

5 SUPER MARKETING STUNTS FOR SMALL BUSINESS

Proven, Successful & Fun When we ask small business owners 1) What is your annual marketing budget?, and 2) Do you have a written marketing plan? … both questions are met with eyes glazing over and a shake (not a nod) of the head. And understandably so! Small business owners are wearing several hats depending […]

HOW TO STAY TOP OF MIND

The Book … and the Benefits Your customers make their buying decisions based on sellers (people!) they know and trust or who are referred by a trusted advisor. Your success in attracting business depends on being at the top of the list when a buying decision is to be made. That’s what top of mind […]

MARKETING SIGHTS AND SOUNDS

Today … You Can’t Have One Without the Other Digital-age marketing demands pulling out all stops to project your brand visually … images, colors, logos and text … plus sounds and music that synch with the essence, values, promise and personality of your distinctive brand. In getting all these marketing aircraft flying in formation, the […]

1 2 4