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MARKETING ON A SHOESTRING

Help for Small Business Owners With Tiny (No!) Marketing Budget When most small business owners are asked to show their detailed marketing plan and budget … their eyes glaze over. That is not the number one priority in their daily efforts to attract, satisfy and retain customers. And yet, in the absence of brand awareness, […]

2 SIX-WORD PHRASES YOU NEVER WANT APPLIED TO YOU

Out-of-sight … out-of-mind.  I’ll never forget old whazzer name. Those are the words marketers dread … whether you are a solopreneur, small business owner or wearing the hat of the go-to marketing person for your company. Face it … we are all exceedingly busy and it’s easy to forget or misplace contact info from a […]

SMALL BUSINESS BRANDING THAT DELIVERS

Sure-Fire Formula for Your Branding Success Now we can make this real complicated and academically opaque, or we can get down to the essence of branding for small businesses. The latter is the chosen route. Branding identifies a company and its products/services in a way that is both memorable and distinguishes it from the competition. […]

17 WAYS TO TURBO-CHARGE YOUR MARKETING

With Writing … Easy and It’s Free STOP!  You are thinking, “I can’t write.” I’ve never written anything.” “I have no one on staff who can write.” All that may be true, but how about sharing valuable information? You do that every day with customers, prospects, referral resources and colleagues. So in this article, writing […]

DIRECT MAIL MARKETING

The Dinosaur of the Digital Age … or Not?! Having been born and raised, plus conducted much of our professional careers in the pre-digital era (no smart-aleck remarks, please) … i.e. before websites, SEO, PPC, email, blogs and webinar invites … we wondered if the old-fashioned world of direct mail marketing is now a thing […]

WHETHER YOU RIDE ELEVATORS, OR NOT …
DITCH THE PITCH!

Pretty much every sales or networking book, article or discussion about meeting prospects or referral sources emphasizes the need for an “elevator pitch.” The basic metaphor for the term is an elevator ride where you have less than a minute between the time the doors close and the destination floor is reached. That’s the imagined […]

THE PERFECT LANDING ON YOUR LANDING PAGE

You’ve heard a lot about the value of driving traffic to your website and converting suspects to prospects, and prospects to customers. Obviously that is a critical objective to include in your marketing mix. A major element is to deploy effective landing pages to help guide visitors quickly to the concise information they are seeking. […]

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