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5 SUPER MARKETING STUNTS FOR SMALL BUSINESS

Proven, Successful & Fun When we ask small business owners 1) What is your annual marketing budget?, and 2) Do you have a written marketing plan? … both questions are met with eyes glazing over and a shake (not a nod) of the head. And understandably so! Small business owners are wearing several hats depending […]

HOW TO STAY TOP OF MIND

The Book … and the Benefits Your customers make their buying decisions based on sellers (people!) they know and trust or who are referred by a trusted advisor. Your success in attracting business depends on being at the top of the list when a buying decision is to be made. That’s what top of mind […]

MARKETING SIGHTS AND SOUNDS

Today … You Can’t Have One Without the Other Digital-age marketing demands pulling out all stops to project your brand visually … images, colors, logos and text … plus sounds and music that synch with the essence, values, promise and personality of your distinctive brand. In getting all these marketing aircraft flying in formation, the […]

POSTING WITH A PURPOSE

The Multiplier Effect Do you post on social media? If not … why not? If you do … is it grounded in a clear-cut strategy to multiply the value of each and every post? Let’s take a look at posting as a free element in your marketing mix, and then how to multiply your ROI […]

AVOID SOCIAL MEDIA TO PROMOTE YOUR BUSINESS

An Idea Fraught with Peril! So after a half century success, you’d think that AC Glass would be a household name. Bill tells a different story. “The same people don’t have a need for glass repair or replacement on a predictable schedule. Often, years may go by before the need arises. And we are not […]

NETWORKING FOR BUSINESS SUCCESS

DIY or Pay-to-Play Networking … a Process, Not an Event Successfully Expand Your Key Contacts Network and Become Memorable to Ensure Top of Mind Awareness It’s not what you know … it’s who you know. That old adage is viewed by some as unfair and cynical. If that’s how you read it, get over it because […]

FOUR WAYS TO TURBO-CHARGE YOUR MARKETING

Affordably with E-Newsletters In this digital age, e-newsletters are powerful vehicles for small and mid-size businesses to turbo-charge brand awareness and become the vendor of choice for customers, prospects and referral resources. Plan to enjoy these four cost-effective, positive outcomes. Position yourself as a thought-leader with prospects, customers and referral partners. Be at the top […]

LACK OF MARKETING = LACK OF GROWTH

Why do some businesses thrive and others stagnate at a modest threshold? Dave Saunders, CEO of Madison + Main, a Richmond based Branding, Marketing and PR firm, arrived at the conclusion that marketing is not a priority for most companies. Saunders maintains that, “Most small businesses stay small because they’re thinking small. As they say […]

THE IMPORTANCE OF BEING NOTABLE – And Your Payoff

THE IMPORTANCE OF BEING NOTABLE And Your Payoff To attain and maintain top-of-mind awareness with your customers, referral partners & prime prospects … be notable. When you are notable, you will enjoy being noteworthy and significant, plus – Conspicuous, distinguished, eminent, evident, great, high profile, impressive, memorable, momentous, nameable, outstanding, preeminent, prominent, rare, renowned, uncommon […]

POWER WORDS – WEASEL WORDS – How to Emphasize One and Avoid the Other

POWER WORDS – WEASEL WORDS How to Emphasize One and Avoid the Other How many times have you heard (from your boss, parent, significant other), “What we have here is a failure to communicate”? Think About How You Learned to Communicate No wonder! One startling reason is that we are not taught to communicate in […]

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