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BE SEEN AFTER C-19

That Means Prep During Pandemic OK … Phase 2 is underway to the return of Virginia businesses, workers and families to “normalcy”. What remains unclear is what the new-normal will look like. What is crystal clear is the need for businesses, especially small businesses, to remain top of mind with customers, key prospects and referral […]

DIRECT MAIL MARKETING

Dinosaur … or Rising Phoenix in This Digital Age?! The evidence is clear … direct mail marketing is making a resounding comeback after being increasingly dominated for nearly a decade by digital ad media. The reasons come down to three major consumer perception issues: Saturation. Impaired credibility. Preference for printed media. Saturation Digital advertising overload […]

YOUR BEST CUSTOMER IS …
YOUR COMPETITORS’ BEST PROSPECT!

In heavily Spanish-accented English, Francisco emotionally said, “I have to keep my people”. His “people” are the many homeowners that he, his wife and grown sons serve in their lawn care business. Francisco may not have all the facts presented in this article, but he sure knows the critical importance of customer retention. Many small/mid-size […]

WHETHER YOU RIDE ELEVATORS, OR NOT … DITCH THE PITCH!

Pretty much every sales or networking book, article or discussion about meeting prospects or referral sources emphasizes the need for an “elevator pitch.” The basic metaphor for the term is an elevator ride where you have less than a minute between the time the doors close and the destination floor is reached. That’s the imagined […]

NETWORKING … CONNECTING WITH PEOPLE

 Not Collecting People! This article is intended to deliver specific networking building-blocks to help you excel at attracting quality connections … rather than acquiring a mere quantity of contacts. Success at the former will significantly enhance your networking efforts toward achieving your objectives. The latter is often an exercise in “mistaking motion for progress” typically […]

PPC AND SEO

Two Acronyms to Put Your Company Over the Top with Top of Mind Awareness There are only two reasons not to read this article: You have all the business you want, and Your sales pipeline is overflowing. OK. Best guess is you’ve chosen to read on. So how do you ensure your pipeline or sales […]

OUR FRIEND, DAVE

Of Madison + Main Fame … Among Many Other Successes David Saunders is our friend, trusted advisor and all things marketing! Dave is President & Chief Idea Officer of Madison+Main, an integrated communications agency that provides creative marketing solutions for emerging companies.  Based in Richmond, Virginia, Dave is a nationally recognized expert in branding & […]

3 STEPS TO PERSUASIVE PROPOSALS

3 Steps to Persuasive Proposals Craft your business proposals with a client-centric focus. That means a single-minded emphasis on the prospect’s needs. Success in that effort will be enhanced with a 3-step roadmap that will put you head and shoulders above the competition and truly prevail in the eyes of decision-makers. Those three steps are: […]

LEVERAGE FOR SMALL BUSINESSES

The Multiplier Effect for Growth Leverage: [lev-er-ij]  noun power or ability to act or to influence people, events, decisions, etc.; sway Enhance your “sway”! Apply some, or all, of the following levers to enhance your success. Website In this day and age, the first place someone looks to know about your business is your website. […]

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