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PRINT MARKETING IS DEAD … OR IS IT?!

There is a rumor going around that printed marketing materials are all but tossed on the ash-heap of promotional history. The foundation for the rumor is based on two misconceptions: first that print marketing doesn’t work, and second that it does not lend itself to customization and personalization. Let’s take a closer look. To paraphrase […]

BETCHA DON’T HAVE ONE!

A Written Marketing Plan It is the rare small business that can boast of having a written marketing plan. And the reasons for no plan are strikingly similar: “Neither I, nor my team, have the time to create a marketing plan.” “Marketing costs money and I’m unsure that we can afford it.” “I know my […]