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Do You Want to Call or Be Called for New Business?

Studies are very clear – only 3% of your prospects and customers are ready to buy today. And yet most advertising and promotions are directed at the 97% who are not ready to make a buying decision – yet. Buy from us today! Special sales price! Limited time offer!And on and on. Here’s an added dimension [...]

PAPERLESS SOCIETY IS HERE – Not!!

PAPERLESS SOCIETY IS HERE Not!! To paraphrase the famous Mark Twain quote, “The reports of the death of paper have been greatly exaggerated.” Wait, you say! My computer mailbox is chock-a-block full with emails, solicitations, webinar invitations and blog posts. No question. That’s a universe we all share. However, electronic communication media have not totally […]

PROMOTING YOUR BRAND Brand Awareness = Top of Mind Awareness

PROMOTING YOUR BRAND Brand Awareness = Top of Mind Awareness Let’s not “split hairs” trying to define the difference – brand awareness and top of mind awareness are synonymous. They mean the same thing. Simply put, both terms underscore the critical importance to ensure that … when it’s time to buy your product or service […]

BRANDING THAT DELIVERS … a 3 Legged Stool of Support

  BRANDING THAT DELIVERS … a 3 Legged Stool of Support Now we can make this real complicated and academically opaque, or we can get down to the essence of branding for small businesses. The latter is the chosen route. Branding identifies a company and its products/services in a way that is both memorable and […]

Top-of-Mind Awareness – The 3 R’s

Top-of-Mind Awareness – The 3 R’s Create Top-of-Mind Awareness with your TOMA Audience. Be the 1st brand to come to mind when a buying decision is to be made for your product or service. Here’s the formula. Repetitive. Relevant. Remarkable. Repetitive – Not a one-shot deal. Your poison is to be out-of-site, out-of-mind. Stay in front of your TOMA […]

Make Top-of-Mind Awareness Work for YOU!

Are you known as dependable, expert, and memorable in your profession? You’d better be if you truly seek to achieve and maintain business success. Your customers make their buying decisions based on sellers (people!) they know and trust or who are referred by a trusted advisor. Your success in attracting business depends on being at […]

POWER WORDS – WEASEL WORDS

How to Emphasize One and Avoid the Other How many times have you heard (from your boss, parent, significant other), “What we have here is a failure to communicate”? No wonder! One startling reason is that we are not taught to communicate in proportion to the channels we use. Take a look. Listening Speaking Reading Writing […]

Be Visible

To attain and maintain top-of-mind awareness with your TOMA Audience (customers, referral partners & prime prospects) be visible. If your brand is visible, that means it is readily apparent, plus – Arresting, big as life, bold, clear, conspicuous, discernible, distinguishable, in sight, in view, manifest, obvious, out in the open, pointed, pronounced, striking and unmistakable. […]

Be Memorable

To attain and maintain top-of-mind awareness with your TOMA Audience (customers, referral partners & prime prospects) be memorable. If you are memorable, you will enjoy being noteworthy and significant, plus – A-1, big-league, bodacious, catchy, celebrated, critical, crucial, decisive, distinguished, doozie, enduring, eventful, extraordinary, famous, great, heavy-weight, illustrious, important, impressive, major-league, meaningful, notable, red-letter, remarkable, stand-out, […]

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