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PROMOTING YOUR BRAND

Networking … a Process, Not an Event Successfully Expand Your Key Contacts Network and Become Memorable to Ensure Top of Mind Awareness Remember the old life directing saying, “If you fail to plan … you plan to fail”. In this article we’ll apply that metaphor to face-to-face networking with a specific focus on developing business oriented […]

2 GUIDING PRINCIPLES FOR MARKETING SUCCESS

Supported by a Radio Station and Driven Home by a Poem Guiding Principle #1: People Make Their Buying Decisions Emotionally … and Then Justify Logically.  Yes! You too … and if truth be told …myself as well. Not sure about yourself? Just think back to the last few purchases you made. How many were made […]

17 WAYS TO TURBO-CHARGE YOUR MARKETING

With Writing … Easy and It’s Free STOP!  You are thinking, “I can’t write.” I’ve never written anything.” “I have no one on staff who can write.” All that may be true, but how about sharing valuable information? You do that every day with customers, prospects, referral resources and colleagues. So in this article, writing […]