4112 E. Parham Road, Richmond, VA 23228
804-523-3430

E-Newsletters:  Pricing & Blueprint

Keep your brand prominently and positively in front of your “Top of Mind Audience” (TOMA) with a regularly scheduled e-newsletter.

The message is not “buy today”. Deliver free value-added info
that benefits your TOMA Audience … as a reminder of the
value you bring to the relationship.

Consistency is king when creating marketing collateral. That means business cards, website and e-newsletters have a shared “look & feel”. Here’s our blueprint to ensure consistency for our monthly e-newsletter clients and maximize positive response from customers, key prospects and referral resources.

  • Masthead that mirrors website to reinforce brand recognition & top of mind awareness
  • Intro letter to describe objective of e-newsletter and current month main article to encourage readership
  • Photo and signature of principal(s) to demonstrate professional commitment
  • Single main article. Not a selling piece! Valuable info for reading audience
  • “In This Issue” – prominent table of contents to make reading choices easy
  • “Quick Links” to websites, articles and resources with perceived value to readership
  • Customer testimonial to build credibility
  • Special offers – coupons, discounts, freebies to attract demand generation
  • Always post your E-Newsletters prominently on your website

We research and write it all … and deliver content that is perceived as valuable to the client’s audiences to help them grow their businesses. The objective: Position our clients as thought leaders and industry experts.

One time $295 design fee includes:

  • Consultation re E-mailing messages/audiences/frequencies
  • Custom design of newsletter layout
  • Import mailing list to Contact Manager
  • Personalization of each newsletter with recipient’s name
  • Content specifically written and images chosen for your Top of Mind Audience (TOMA)
  • Customization with photos and/or graphics

Constant Contact Passthrough Fees:

1 – 500 Contacts $20/mo.
501 – 2,500 Contacts $35/mo.
2,501 – 5,000 Contacts $55/mo.
5,001 – 10,000 Contacts $85/mo.

Amazingly Affordable – Per E-Newsletter Pricing

Pay just $295 per Month.
ConstantContact email distribution costs not included.