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PROMOTING YOUR BRAND

Networking … a Process, Not an Event Successfully Expand Your Key Contacts Network and Become Memorable to Ensure Top of Mind Awareness Remember the old life directing saying, “If you fail to plan … you plan to fail”. In this article we’ll apply that metaphor to face-to-face networking with a specific focus on developing business oriented […]

2 GUIDING PRINCIPLES FOR MARKETING SUCCESS

Supported by a Radio Station and Driven Home by a Poem Guiding Principle #1: People Make Their Buying Decisions Emotionally … and Then Justify Logically.  Yes! You too … and if truth be told …myself as well. Not sure about yourself? Just think back to the last few purchases you made. How many were made […]

PRINT MARKETING IS DEAD … OR IS IT?!

There is a rumor going around that printed marketing materials are all but tossed on the ash-heap of promotional history. The foundation for the rumor is based on two misconceptions: first that print marketing doesn’t work, and second that it does not lend itself to customization and personalization. Let’s take a closer look. To paraphrase […]

BETCHA DON’T HAVE ONE!

A Written Marketing Plan It is the rare small business that can boast of having a written marketing plan. And the reasons for no plan are strikingly similar: “Neither I, nor my team, have the time to create a marketing plan.” “Marketing costs money and I’m unsure that we can afford it.” “I know my […]

MARKETING ON A SHOESTRING

Help for Small Business Owners With Tiny (No!) Marketing Budget When most small business owners are asked to show their detailed marketing plan and budget … their eyes glaze over. That is not the number one priority in their daily efforts to attract, satisfy and retain customers. And yet, in the absence of brand awareness, […]

2 SIX-WORD PHRASES YOU NEVER WANT APPLIED TO YOU

Out-of-sight … out-of-mind.  I’ll never forget old whazzer name. Those are the words marketers dread … whether you are a solopreneur, small business owner or wearing the hat of the go-to marketing person for your company. Face it … we are all exceedingly busy and it’s easy to forget or misplace contact info from a […]

SMALL BUSINESS BRANDING THAT DELIVERS

Sure-Fire Formula for Your Branding Success Now we can make this real complicated and academically opaque, or we can get down to the essence of branding for small businesses. The latter is the chosen route. Branding identifies a company and its products/services in a way that is both memorable and distinguishes it from the competition. […]

17 WAYS TO TURBO-CHARGE YOUR MARKETING

With Writing … Easy and It’s Free STOP!  You are thinking, “I can’t write.” I’ve never written anything.” “I have no one on staff who can write.” All that may be true, but how about sharing valuable information? You do that every day with customers, prospects, referral resources and colleagues. So in this article, writing […]

DIRECT MAIL MARKETING

The Dinosaur of the Digital Age … or Not?! Having been born and raised, plus conducted much of our professional careers in the pre-digital era (no smart-aleck remarks, please) … i.e. before websites, SEO, PPC, email, blogs and webinar invites … we wondered if the old-fashioned world of direct mail marketing is now a thing […]

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