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POWER WORDS – WEASEL WORDS

How to Emphasize One and Avoid the Other How many times have you heard (from your boss, parent, significant other), “What we have here is a failure to communicate”? No wonder! One startling reason is that we are not taught to communicate in proportion to the channels we use. Take a look. Listening Speaking Reading Writing […]

Be Visible

To attain and maintain top-of-mind awareness with your TOMA Audience (customers, referral partners & prime prospects) be visible. If your brand is visible, that means it is readily apparent, plus – Arresting, big as life, bold, clear, conspicuous, discernible, distinguishable, in sight, in view, manifest, obvious, out in the open, pointed, pronounced, striking and unmistakable. […]

Be Memorable

To attain and maintain top-of-mind awareness with your TOMA Audience (customers, referral partners & prime prospects) be memorable. If you are memorable, you will enjoy being noteworthy and significant, plus – A-1, big-league, bodacious, catchy, celebrated, critical, crucial, decisive, distinguished, doozie, enduring, eventful, extraordinary, famous, great, heavy-weight, illustrious, important, impressive, major-league, meaningful, notable, red-letter, remarkable, stand-out, […]

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