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Make Top-of-Mind Awareness Work for YOU!

Are you known as dependable, expert, and memorable in your profession? You’d better be if you truly seek to achieve and maintain business success. Your customers make their buying decisions based on sellers (people!) they know and trust or who are referred by a trusted advisor. Your success in attracting business depends on being at […]

POWER WORDS – WEASEL WORDS

How to Emphasize One and Avoid the Other How many times have you heard (from your boss, parent, significant other), “What we have here is a failure to communicate”? No wonder! One startling reason is that we are not taught to communicate in proportion to the channels we use. Take a look. Listening Speaking Reading Writing […]

Be Visible

To attain and maintain top-of-mind awareness with your TOMA Audience (customers, referral partners & prime prospects) be visible. If your brand is visible, that means it is readily apparent, plus – Arresting, big as life, bold, clear, conspicuous, discernible, distinguishable, in sight, in view, manifest, obvious, out in the open, pointed, pronounced, striking and unmistakable. […]

Be Memorable

To attain and maintain top-of-mind awareness with your TOMA Audience (customers, referral partners & prime prospects) be memorable. If you are memorable, you will enjoy being noteworthy and significant, plus – A-1, big-league, bodacious, catchy, celebrated, critical, crucial, decisive, distinguished, doozie, enduring, eventful, extraordinary, famous, great, heavy-weight, illustrious, important, impressive, major-league, meaningful, notable, red-letter, remarkable, stand-out, […]

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