Holiday Remembrances That Set You Apart From the Crowd The traditional monthly Holidays remain reliably popular as themes to send messages to customers, key prospects and referral resources. The objective, of course, is to stay visible, memorable and to appear at the top of the vendors list when a buying decision is to be made […]
Proven, Successful & Fun When we ask small business owners 1) What is your annual marketing budget?, and 2) Do you have a written marketing plan? … both questions are met with eyes glazing over and a shake (not a nod) of the head. And understandably so! Small business owners are wearing several hats depending […]
The Book … and the Benefits Your customers make their buying decisions based on sellers (people!) they know and trust or who are referred by a trusted advisor. Your success in attracting business depends on being at the top of the list when a buying decision is to be made. That’s what top of mind […]
Today … You Can’t Have One Without the Other Digital-age marketing demands pulling out all stops to project your brand visually … images, colors, logos and text … plus sounds and music that synch with the essence, values, promise and personality of your distinctive brand. In getting all these marketing aircraft flying in formation, the […]
The Multiplier Effect Do you post on social media? If not … why not? If you do … is it grounded in a clear-cut strategy to multiply the value of each and every post? Let’s take a look at posting as a free element in your marketing mix, and then how to multiply your ROI […]
An Idea Fraught with Peril! So after a half century success, you’d think that AC Glass would be a household name. Bill tells a different story. “The same people don’t have a need for glass repair or replacement on a predictable schedule. Often, years may go by before the need arises. And we are not […]
DIY or Pay-to-Play Networking … a Process, Not an Event Successfully Expand Your Key Contacts Network and Become Memorable to Ensure Top of Mind Awareness It’s not what you know … it’s who you know. That old adage is viewed by some as unfair and cynical. If that’s how you read it, get over it because […]
Affordably with E-Newsletters In this digital age, e-newsletters are powerful vehicles for small and mid-size businesses to turbo-charge brand awareness and become the vendor of choice for customers, prospects and referral resources. Plan to enjoy these four cost-effective, positive outcomes. Position yourself as a thought-leader with prospects, customers and referral partners. Be at the top […]
Why do some businesses thrive and others stagnate at a modest threshold? Dave Saunders, CEO of Madison + Main, a Richmond based Branding, Marketing and PR firm, arrived at the conclusion that marketing is not a priority for most companies. Saunders maintains that, “Most small businesses stay small because they’re thinking small. As they say […]
THE IMPORTANCE OF BEING NOTABLE And Your Payoff To attain and maintain top-of-mind awareness with your customers, referral partners & prime prospects … be notable. When you are notable, you will enjoy being noteworthy and significant, plus – Conspicuous, distinguished, eminent, evident, great, high profile, impressive, memorable, momentous, nameable, outstanding, preeminent, prominent, rare, renowned, uncommon […]