Be Notable

To attain and maintain top-of-mind awareness with your TOMA Audience (customers, referral partners & prime prospects) be notable. If your brand is notable, that means it is important and maybe even famous in the eyes of your TOMA Audience, plus –

Conspicuous, distinguished, eminent, evident, great, high profile, impressive, memorable, momentous, nameable, outstanding, preeminent, prominent, rare, renowned, uncommon and well-known.

If your brand is not notable to your TOMA Audience, then you will not enjoy top-of-mind awareness, but your brand image will be perceived (if at all) as:

Commonplace, inconsequential, insignificant, ordinary, unimportant, unnoticeable and unremarkable.

Be notable! See other blogs in this space that address “How to”.